Mumpreneur Joanna Day founder of the latest Online Baby Store Jiggly Bubs tells MBM how it all began…

‘Jiggly Bubs’ Online Baby Store is founded by Joanna Day and her partner Chris. Jiggly Bubs is a small family run business, originally Joanna worked as a production planner for a large satellite company until twelve months ago when she left for maternity leave whilst expecting her first son Thomas.

After the arrival of Thomas Joanna realised that she didn’t wish to use childcare whilst out at work therefore she began to plan a business based from home enabling Joanna to care for Thomas whilst working. Joanna started looking into pyramid schemes such as door to door sales. However, her partner Chris decided that starting a business together was the best option and therefore Joanna and Chris took the plunge and started ‘Jiggly Bubs’ selling baby equipment and supplies.

It seemed to be the best career option as Joanna and Chris had recently become experts in all the latest brands and products within the Baby Equipment market and it was all thanks to Thomas. It has taken Joanna and Chris five months to get setup and started, they have financed the whole thing using the very last of their savings to make ‘Jiggly Bubs’ the successful website that it is now.

Joanna spends most days with Thomas her baby boy and then her evenings and nighttimes researching baby products, contacting potential suppliers and adding products onto the website for sale. Whilst Chris has been busy creating the sales and advertising banners for the website whilst still working full time at the satellite company. However, Joanna and Chris hope that soon they can both be working upon ‘Jiggly Bubs’ and be a real ‘family business’.

‘Jiggly Bub’s have some fantastic products and prices such as the Lamaze Octivity which usually retails at £!5.99 for only £12.49. The ‘Tommee Tippee Suresound Classic Monitor’ which usually retails at £49.99 is now down to only £32.99 making savings of up to £17.00!